|
by
Miguel Salcido
Search
Marketing Consultant
 Owing
to its considerably high success rate in generating sales and income,
social media marketing has been a fad in the last couple of years; and
it’s amazing to see how women are hugely to thank for this achievement.
Not only are they stable and profitable targets for
such marketing campaigns, they are also very effective, resourceful and
creative in coming up with campaign strategies for social media. Their
mere visibility and participation make them popular people to follow, thus
putting social media domination easily in the hands of the daughters of
Eve.
In a June 2011 study conducted by the Pew Research
Center, a US-based independent “fact tank” that conducts researches and
provides information on relevant trends and issues in the US and in the
world, it was revealed that women do rule social media in participation
alone. According to the study, women spend more time using social media
networks such as Facebook and Twitter compared with men. They contribute
more information and media files (such as photos, videos and articles),
use social media in mobile more, and respond to social media marketing
more.
In Facebook alone, women comment on their friends’
status updates and shared files more than men do, and also hit the “like”
button more often. Unsatisfied with ruling over Facebook, women also
dominate the use of e-mails, blogs, instant messages, and even photo
sharing sites and mechanisms.
This enthusiasm for
social media (and socialization), along with their sheer willingness to
share information, their sensitivity to the needs of others, and their
naturally approachable nature, all translate into an almost intrinsic
charm that proves vital to social media marketing. Women create better
relationships with clients, can better understand the needs of the market,
and can come up with effective strategies that can engage more people in.
Here are three of the most remarkable power women
in social media today:
Lisa Stone
She is the co-founder and CEO of BlogHer, a
publishing network that allows women from all walks of life and ages to
voice out their opinions and make themselves known through blogs, photos,
videos and other forms of online media publicity. Through her works and
initiatives, she has created endless opportunities for women who are
looking for online exposure, economic empowerment, community networking
and even education.
She was named
as one of Fast Company’s 2010 100 Most Creative People in Business, having
launched a number of blogging networks and interactive programming for
various products and companies, including E! Television Online and Sex and
the City (HBO). Her BlogHer network now has more than 2,500 blogs and
still counting. She is also a BlogHer blogger.
Tara Hunt
As one of the pillars of
the Fast Company Magazine, Tara Hunt can be considered as one of the most
influential women in technology today. Her authority in the online
community doesn’t just start and end in her blogging at the popular
horse pig cow blog;
she is actually the CEO of Buyosphere.com and the author of The Whuffie
Factor. With her extensive experience in online and community marketing,
she has been a speaker in over a hundred events and has established
herself as a true and credible specialist in web marketing.
Jill Foster
When it comes to
distinguished names in online marketing, social media and new technology,
Jill Foster’s is probably one of the most cited. She has been mentioned in
articles by The Washington Post, Guardian UK, Huffington Post,
Washingtonian Magazine, and other publications. Having co-founded DC Media
Makers, a peer learning community that provides digital technology
education, Jill has established influence and shared her expertise to
other people in the trade. She is also a founder of LiveYourTalk, a member
of the DC Web Women’s executive board, a social technology enthusiast, and
a founding editor of
WomenGrowBusiness.com,
a marketing blog and social media site for women.
The idea of women as plain housekeepers has
long gone down the drain. They now design rooms, make
different types of house plans, and
even engineer buildings and skyscrapers. Free-for-all education has opened
a wide range of opportunities for people, especially women, to spread
their wings and excel in almost every field, and social media marketing is
no exception.
Miguel Salcido
a search marketing consultant who has been published on sites
including iMedia Connection, E-commerce Times, Visibility Magazine, DM
News. He writes for The House Designers company offering
home
plans and house designs. Follow him
on twitter
@miguelsalcido.
More Articles | Submit Your Article
How-to Marketing Homepage
Contact Us
|
